I’m Rhea Cassimire—a digital strategist, SEO specialist, and content editor who believes great search strategy starts with clarity, not clutter.
With nearly a decade of experience in the digital marketing space, I’ve helped national brands, SaaS companies, healthcare providers, and local businesses increase their organic visibility, optimize their content ecosystems, and turn traffic into conversions.
I didn’t come to SEO through a traditional path. Back in 2019, while working as an account manager, I realized I wanted to do more than just oversee client accounts, I wanted to actually help them thrive. So I taught myself SEO from the ground up. I immersed myself in learning everything I could about search engines, algorithms, content strategy, and the small technical shifts that can make a big difference in visibility.
What I love most about this work is the blend of creativity and strategy. SEO isn’t just about rankings, it’s about connection. It’s about making sure the right people find the right message at the right time. And I love being part of that process.
The Optimization Edit is an extension of that passion. It’s a space where I share insights, offer support, and bring clarity to what can often feel like a confusing, ever-changing world of digital marketing.
If you’re looking for SEO that’s intentional, human, and rooted in results—you’re in the right place.
The Optimization Edit × Rhea 